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Women’s Wear Daily Saturday, May 18, 2013

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May 20, 2011

WWD Beauty Forum: Alexander Bolen Talks Oscar de la Renta Beauty Relaunch

Eighteen months ago the fashion house's ceo did the unthinkable and brought the fragrance operation in-house.

By Andrea Nagel

beauty/summits

Alexander Bolen, chief executive officer of the Oscar de la Renta fashion house, pitched the unthinkable to the designer several years ago when he suggested they bring the fragrance operation in-house.

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Latest Articles from Summits

WWD Beauty Forum: Alexander Bolen Talks Oscar de la Renta Beauty Relaunch

Eighteen months ago the fashion house's ceo did the unthinkable and brought the fragrance operation in-house.

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