WWD.com/runway/mens-fall-collections-2014/fashion-scoops/berluti7375347
runway
fashion-scoops

Front Row at Berluti

Maurizio Cattelan, Benn Northover and Frédéric Beigbeder were among the guests on Friday night.

By

CREATIVE TALK: Benn Northover was supposed to be in Russia shooting a war movie with Knut Asdam. “But guess who got hold of the script,” he said, seated front row at Berluti’s ready-to-wear show in Paris on Friday night. “The Cultural Ministry,” and “it disapproved.”

So the film has been postponed. Instead, Northover is preparing for the March release of “F2014,” “a massive movie about the formation of FIFA,” the international football federation, with Tim Roth as Sepp Blatter. Northover is playing Max Kahn, a founding member, and “oh yes,” he can kick some ball. “I have good legs, so I’m good on the wing,” he said.

Maurizio Cattelan sat next to him.

“They let me use their swimming pool and in exchange took some pictures,” quipped the Italian artist, who took the plunge for the latest Berluti advertising. Cattelan, who already directed campaigns for Kenzo, said he wouldn’t mind swapping places with Berluti’s photographer Jean-Baptiste Mondino and lend his quirky touch to the venerable brand’s images. “Because it’s so modern and conservative at the same time, that would be an interesting challenge,” he explained.

Fellow artist Maarten Baas was worried. “I’m supposed to come up with an experimental approach of how to do an exhibition during the Salone del Mobile in April. It’s on the spot, no drawing table, and my mind is totally blank,” said the Dutchman, adding that a chandelier he designed for Swarovski will also make its debut at the Milan design show.

French writer Frédéric Beigbeder, meanwhile, just finished a book, “my first novel that’s not about me. What a relief to the readers — and myself,” he exclaimed with a hearty laugh. “That’s a scoop, huh?”