Marketing and Consumer Behavior

Retail

Marketing and Consumer Behavior

retail, Germany, shopping, internet, ecommerce, Modomoto, Outfittery, Kisura, Tanja Bogumil, Anna Alex, Corinna Powalla, Rocket Internet, Trunk Club

Curated Shopping Sites Sprout in Germany

Service with a style-curated shopping is gaining ground with consumers.

Customer Priorities, Store Functions Spell Online Mismatch

OrderDynamics finds few retailers addressing shoppers' leading omnichannel desires.

Daniela Corte Previews Dressing Room System

At the touch of a tablet screen, a shopper can choose a desired image, have it projected across a nine-by-10-foot bank of monitors.

Neiman Marcus, Christmas Book, Olivier Creed, marketing, promotion, holiday, fragrance, scent, Jim Gold,

Neiman's Christmas Book Ups the Ante

For those who missed out on the Aston Martin, this year’s automobile is a 100th anniversary limited edition of 100 Maserati Ghibli S Q4 sedans.

iProspect, Andrea Wilson, white paper, marketing, consumer behavior, wwd digital summit,

IProspect's Andrea Wilson Shares Proprietary Consumer Insights

Personal. Adaptive. Valuable. Those are the three principles driving the future of retail, according to the marketing agency's new white paper.

retailmenot, jag bath, millenial customer, advertising, digital space, wwd digital summit

RetailMeNot's Jag Bath on Reaching the Millennial Shopper

The senior vice president of product offered a portrait of Lucy, a composite Millennial consumer, who is both very digital and on-the-go.

johanna murphy, ivanka trump, chief marketing officer, brand strategy, kickstarter, wwd digital summit

Ivanka Trump's Johanna Murphy Talks New Business Model

A year into her job as chief marketing officer, Murphy is thinking hard about how to build up a brand that leans toward the future.

Apple Launches Seen Hitting Other Retailers

IPhone's expected to rack in $14 billion in U.S. sales for the fourth quarter.

China's New Consumer Classes

The Chinese consumer has gone global, according to a new book charting the ascendancy of the country’s spenders.

omnichannel, macy's, macys, bloomingdale's, bloomingdales, apple pay, technology, retail, technology, mobile, omnichannel, shopping, cross platform, consumer behavior, consumer spending,

Macy's Inc. Unveils String of Omni Initiatives

Among other initiatives and technologies announced, Macy's and Bloomingdale's will be among the first retailers to support Apple Pay.

Australian Retailers Ramp Up

Two firms focusing on growing core brands as they look to capitalize on rising sales with improving consumer sentiment.

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