Women’s Wear Daily
04.18.2014

Marketing and Consumer Behavior

Retail

Marketing and Consumer Behavior

Macy’s, Macys, American Icons, Marketing, promotion, initiative, ad campaign, Ryan Lochte, Ireland Baldwin, Lucy Hale, Brett Eldredge, Jana Kramer,

Macy's Reprises American Icons Promotion

The initiative will kick off next month with a variety of events, special fashion collections, a give-back program to benefit U.S. war veterans and more.

DKNY to Test Product 'Hunting' Technology

Awear Solutions is looking to make it easier for consumers to identify and buy a fashion item they have seen.

Westfield Joins the Blogosphere

Furthering its digital efforts, shopping center developer Westfield launches a blog this week called WestfieldStyle.com.

wwd summit, men's ceo summit, ebay, michael phillips moskowitz, marcelle parish, omnichannel

EBay's Michael Phillips Moskowitz Discusses Shopping Behavior

The commerce platform wants consumers to check its site every day, even if they’re not interested in making a purchase.

Westfield, Garden State Plaza, Paramus, iPads, interactive, digital storefront, Nordstrom, Michael Kors, Ann Taylor, C. Wonder, Macy’s, Maje, Sandro, Vince Camuto, Microsoft, Bose,

Westfield Goes Interactive

The shopping center developer is making a digital play in a brick-and-mortar setting.

Study: Young Urban Male to Fuel Luxury Sector

HSBC analysts say young urbanites, particularly men, are impacting growth rates.

NPD Invests in Consumer Data Firm Stylitics

The supplier of consumer behavior and preference data to fashion retailers and brands is on its third round of financing.

Macy's Launching 'Heart Your Park' Campaign

Working with the National Recreation and Park Association, the retailer aims to improve 550 parks and community gardens around the country.

terry j. lundgren, retail, conference, bobbi brown, marketing, arizona, global retailing, university of arizona

Terry J. Lundgren Set to Speak at Retail Forum

"Igniting the customer experience" is the theme of the next Global Retailing Conference to be held in Tucson, Ariz.

Retailmenot's Keith Duncan: Smartphone as Marketing Tool

More marketers can capitalize on consumers’ nomophobia, or the physical anxiety caused by not being near their phones or by waning battery power.

Deliv Raises $5 Million From Mall Operators

To use the service, mall customers can drop their shopping bags off at kiosks and have them delivered at a certain time.

Tech Firm Hire Latest Move in A&F Reboot

The struggling teen retailer has hired First Insight Inc., a technology firm that guides stores on product, design and pricing decisions.

Picture Perfect: The Sales Science of Instagram

A new study delves into what drives engagement, purchases.

allsaints, wil beedle, beverly tawiah, mount kimbie, roots manuva, katy b, dazed vision, dazed group, new music cities

AllSaints Launches London Music Films

It’s part of a series that showcases emerging musicians in major cities.

Manish Chandra, poshmark, coach, secondhand, app, shopping, site

Poshmark Report Details Top Secondhand Brands

Coach is both the most popular designer brand and the most popular handbag brand for women on the secondhand shopping app with millions of users.

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