Marketing and Consumer Behavior

Retail

Marketing and Consumer Behavior

China's New Consumer Classes

The Chinese consumer has gone global, according to a new book charting the ascendancy of the country’s spenders.

omnichannel, macy's, macys, bloomingdale's, bloomingdales, apple pay, technology, retail, technology, mobile, omnichannel, shopping, cross platform, consumer behavior, consumer spending,

Macy's Inc. Unveils String of Omni Initiatives

Among other initiatives and technologies announced, Macy's and Bloomingdale's will be among the first retailers to support Apple Pay.

Australian Retailers Ramp Up

Two firms focusing on growing core brands as they look to capitalize on rising sales with improving consumer sentiment.

The Over 50s in Japan and China

Two of Asia’s largest consumer markets face the challenge of rapidly aging populations.

Germany, Jürgen Dax, German Apparel Retailers Association, Philip Beil, Roland Berger Strategy Consultants, boomers, baby boomers, mareketing, consumer behavior

The German 50+ Customer

The country's efforts to address the over-50 customer now tend to be less overt than in the past.

Carolina Herrera, Herrera Style, King & Partner, app, mobile, Iras Style Concierge, Instagram, ecommerce, e-commerce

Carolina Herrera Readies Style App

The brand on Thursday will begin to test Herrera Style, an exclusive app that will better connect sales associates with their shoppers.

Digital Coupons Influencing Purchase Behavior

The survey provided recommendations to retailers on how to best leverage consumer behavior from digital coupons to cross-selling in the physical store.

Gender, Demographics Influence Mobile Sales

Millennial and Gen X women are most likely to use a smartphone or tablet to make purchases, while 81 percent of Boomers prefer a desktop or laptop.

back-to-school, b-t-s, Accenture, Brand Keys, Deloitte, bts, consumer spending, shopping, outlook, ecommerce, e-commerce, online, sales, retail, omnichannel, marketing,

B-t-s: Brick and Mortar Wins, But Discounts Are Key

Surveys by Accenture, Brand Keys and Deloitte offer a glimpse into how the back-to-school selling season could shape up.

Hong Kong Retail Hinges on Welcoming Mainlanders, Hang Lung Says

Hong Kong’s retail sales dropped for five straight months since February amid a slowdown in visitor arrivals from the mainland.

Hudson's Bay Co. Technology Grabs Shoppers

Several Hudson’s Bay and Lord & Taylor stores have deployed a new mobile shopping experience via the Swirl in-store beacon marketing platform.

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