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Week in Tech: 03/22/14

What's new in the world of technology.

GOOGLE EXTENDS ANDROID TO SMARTWATCHES: Google unveiled Android Wear, a project aimed at boosting the company’s presence in wearable gadgets. The tech giant also tapped Fossil as a partner.

ALIBABA PREPARES FOR IPO:
Chinese e-commerce giant Alibaba confirmed it is pursuing an initial public offering in the U.S., setting the stage for the company to take on a higher profile in the market. The highly anticipated IPO could raise more than $15 billion.

MICHAEL KORS SCORES HIGH ON FACEBOOK LIKES:
Michael Kors dominated the fashion sphere on Facebook last month, according to a new study from digital marketing firm Stylophane. The brand gained 924,000 new followers, or likes, logging growth of about 8.6 percent on the platform.

ARCADIA SETS MAJOR TECH INVESTMENT
: Britain’s Arcadia Group Ltd., owner of the Topshop, Miss Selfridge and Dorothy Perkins chains, will spend 50 million pounds, or more than $83 million at current exchange, on new technology through 2017. The spending will support international and omnichannel expansion.

BORDERFREE BEGINS TRADING
: Shares of Borderfree shot up 25 percent to $20 following it its IPO on the Nasdaq exchange. The logistics service company facilitates cross-border e-commerce for U.S. retailers.

FASHION 2.0 AWARDS TOAST DIGITAL TALENT: A full house turned out to fete the industry’s digital leaders at Style Coalition’s fifth annual Fashion 2.0 awards, hosted in partnership with Fashion GPS. Among the winners were Marc Jacobs, Asos, Net-a-Porter and DKNY.

BAND OF OUTSIDERS LAUNCHES E-COMMERCE:
Band of Outsiders launched e-commerce on its revamped Web site, which was designed by Hyper Hyper. The site features original editorial content, a feed of the brand’s various social media platforms and archival content.

NORDSTROM PARTNERS WITH FASHIONPROJECT.COM:
Nordstrom is rewarding customers who do good while cleaning out their closets and partnering with FashionProject.com, an online clothing, shoe and accessories donation service.

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