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Marketing

Kristine Westerby Joins Max Mara USA

Westerby has been named senior vice president of marketing and communications at the company.

denim, Hudson Jeans, Georgia May Jagger, Peter Kim, ads, branding, Violette Design,,

Hudson Jeans' New Image: Keeping It Real

The denim label is moving on from the branding formula that has worked in its favor for 12 years.

vanity fair, lifttour, dress for success, lingerie, women who do, forwomenwhodo.com, fruit of the loom

Vanity Fair Lingerie Launches 'Women Who Do' Campaign

The campaign marks one of the biggest brand refreshes in the company’s 100-year history.

Anthony Citrano, Verizon Digital Media Services, Millennial, millenials, consumers, digital native, brand loyalty, mobile, wwd digital summit

Anthony Citrano of Verizon Digital Media Services Talks Millenials

There is more than one way into the complex heart — and mind — of the Millennial customer.

Ben Jones, AKQA, digital agency, London, wwd digital summit,

Ben Jones of AKQA on Keys to a Successful Web Site

“Cohesion, if done right, is completely unforgettable,” said the digital agency's chief technology officer.

Mary Beech, Kate Spade New York, Kate Spade, wwd digital forum, London, marketing, brand storytelling, digital, Pinterest, millenials, Kate Spade Saturday

Kate Spade's Mary Beech Talks Brand Storytelling

"We learned very early on that if you can't tell your story digitally, you might as well not tell it," said the company's chief marketing officer.

puig, marketing, ad campaign, prada, paco rabanne, Laspata DeCaro, Paco Rabanne 1 Million, Nina Ricci

Puig: Every Picture Tells a Story

The company's marketing spins tales to seduce consumers.

CHIP BERGH, Levi Strauss & Co., Levi’s, Levis, outlook, second half, Levi’s Stadium, ad campaign, San Francisco 49ers, retail sales, wholesale, Dockers, Europe, ‘Live in Levi’s’ campaign

Levi's Chip Bergh Upbeat Despite Tough Q2

The firm's ceo isn't letting a difficult second quarter affect his expectations for second-half strength at Levi Strauss & Co.

Macy’s, Macys, American Icons, Marketing, promotion, initiative, ad campaign, Ryan Lochte, Ireland Baldwin, Lucy Hale, Brett Eldredge, Jana Kramer,

Macy's Reprises American Icons Promotion

The initiative will kick off next month with a variety of events, special fashion collections, a give-back program to benefit U.S. war veterans and more.

Anne-Marie Gaultier Named to Global Marketing Post at Bally

As vice president of global marketing and communications, a new position, she will report directly to ceo Frédéric de Narp.

Andy Anderson, u.s. polo assn., polo association, uspa properties, polo

U.S. Polo Assn. Ponies Up Spending, Polishes Image

The company has launched an updated marketing campaign that emphasizes the authenticity of the brand’s link to the game of polo.

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