Engaging the consumer and letting them participate in the story is a key element of brand positioning in the digital format.
— Apr 11, 2013
Adrienne Lofton Shaw was previously senior marketing director at Under Armour Inc.
— Apr 5, 2013
The awareness campaign features photos of the designer and other Brazilian celebrities like Adriana Lima and Gilberto Gil wearing the T-shirt.
— Apr 1, 2013
This season, the public relations firm is also rolling out digital stations where all the agency’s digital fashion shows will be available to view.
— Mar 27, 2013
Most recently, she was global communications director at Arizona Beverage Co.
— Mar 14, 2013
The candidate for last year’s Rookie of the Year award will join Greg Norman in a new marketing campaign for the Greg Norman for Tasso Elba golf collection.
— Mar 7, 2013