InStyle Magazine Taps Tory Burch

The designer is joining the magazine as a monthly advice columnist, starting with the July issue out next week.

TORY’S NEW GIG: Tory Burch is joining InStyle magazine as a monthly advice columnist, starting with the July issue out next week.

Burch will answer questions for the magazine’s sporadic “Ask a designer” column. She’s taking over for Rachel Roy, whose last column appeared in the June issue. Before her, Marchesa’s Keren Craig and Georgina Chapman took stabs at the feature.

In the inaugural column, Burch takes three questions from readers. To a 35-year-old woman with two kids looking for a timeless bag, Burch recommends Celine’s $3,250 Trapeze. Another reader wants to know what looks good on women with long torsos and short legs. A high-waist skirt or a caftan, Burch answers.

In a sidebar, Burch also gets to plug celebrities who’ve worn her designs. The designer will also be one of the star contributors to the magazine’s Pinterest page, which is launching Friday. Jessica Alba is also doing her own board.

A spokeswoman for InStyle didn’t know for how long Burch’s column will run.

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