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Magazines Curb Losses

Magazines may finally start to be rebounding — ever so slowly.

The MPA-The Association of Magazine Media said Thursday that final data on magazine media across platforms for 2013 showed some signs of life, and even some growth. According to the report, which uses Kantar Media’s PIB data, print versions of magazines experienced annual revenue of $19.7 billion, constituting a 1 percent increase over 2012. Print ad pages, however, slid 4 percent in 2013, but this was still an improvement over steeper year-ago declines in both ad pages (down 8 percent) and ad revenue (down 3 percent).

On the bright side, those magazines measured in the study with tablet editions saw advertising units increase 16 percent, with print pages down 0.2 percent in 2013.

Best performing ad categories last year included “food and food products with pages up 1.2 percent, “drugs and remedies” up 2.1 percent, “home furnishings and supplies” up 1.9 percent and “toiletries and cosmetics” up 1.2 percent.

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