Women’s Wear Daily
04.25.2014
fashion-memopad
fashion-memopad

Guess Takes a Trip to Bora-Bora

Shot by Guess regular Yu Tsai, the campaign follows models Gigi Hadid and Stephan Lambert as they holiday at the beach.

fashion-memopad/news
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Guess

An image from Guess’ campaign.

Photo By Courtesy Photo

KEEP ’EM GUESSING: Guess continues its tradition of sexy ads featuring exotic locations, this time in living color. Shot by Guess regular Yu Tsai, the campaign images follow models Gigi Hadid and Stephan Lambert as they holiday on the beaches of Bora-Bora. The turquoise, coral and peach hues in the images mirror those in the latest collection, which is full of breezy boho dresses and blouses, geometric tribal motifs and leopard prints. The ads will break in February magazines and billboards, on guess.com and in its retail stores worldwide.

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