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Week in Tech: 04/19/14

What's new in the week of technology.

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TECH IPOS PROLIFERATE ON WALL STREET: It looks like 2014 is turning into the year of the tech IPO on Wall Street — but the soon-to-be-newly-listed Alibaba and Gilt Groupe aren’t pure tech plays along the lines of a Microsoft or Cisco.

GOOGLE’S AD FOCUS:
Google keeps sharpening its focus on the advertising and mobile worlds, but turned in somewhat lackluster results for its first quarter, when revenues increased 19 percent to $15.4 billion — slightly short of analyst projections of $15.54 billion.

 

JOE ZEE JOINS YAHOO: Joe Zee, Elle’s longtime creative director, is heading to Internet giant Yahoo. Zee will serve as editor in chief and executive creative officer of Yahoo fashion, as well as editor at large of its beauty site, which will be helmed by Bobbi Brown.


NET-A-PORTER EYEING ACTIVEWEAR: According to market sources, Net-a-porter will later this year unveil a new department grouping together several dozen brands that cater to devotees of yoga, spin classes and running — or women simply smitten with the sporty look and shopping for great sweatpants and racer-back tops.

 

THE OUTNET TURNS FIVE: The Outnet will celebrate its fifth anniversary with the help of designers and brands such as Balmain, Chloé, Alexander McQueen, Oscar de la Renta, Jason Wu, Eddie Borgo and Nicholas Kirkwood. On April 29, the company will release an exclusive 17-piece apparel and accessories collection to fete the milestone.

STEVE MADDEN REVAMPS DIGITAL FLAGSHIP:
As an early adopter of the omnichannel trend, Steve Madden was ahead of the online game. But with other brands linking their stores with their Web sites, the company found itself in need of a refresh.

DKNY TO TEST “PRODUCT HUNTING” TECHNOLOGY:
Awear Solutions is looking to make it easier for consumers to identify and buy a fashion item they have seen — and DKNY will be the first brand to test out the yet-to-be-released tool.

SUNGLASS HUT LAUNCHING PARTNERSHIP WITH GOOGLE:
Sunglass Hut is breaking digital ground. The retailer partnered with Google to offer its customers a try-on experience via Google+ Hangouts. It is the first retailer to tap into the online platform in this way.

PAPERLESS POST EYES BIGGER FASHION FOOTPRINT: Paperless Post, the destination for online invitations that’s expanded into paper invitations, plans to dig deeper into the world of fashion with the $25 million in Series C funding it just raised from August Capital and existing investors.

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