digital
digital

Week in Tech: 03/29/14

What's new in the world of technology

digital/news
Tom Ford Web site 2014 WWD

TOM FORD LAUNCHES E-COMMERCE: Tom Ford, a man once suspicious of people’s need for instant fashion on the Internet, has unveiled phase one of his first e-commerce site, a slick, user-friendly operation that, for the moment, stocks beauty and accessories only.
 
CREATETHE GROUP TURMOIL HITS HEADQUARTERS: Createthe Group, which was one of the first and leading digital agencies for the fashion and luxury space, laid off 20 staffers from its New York headquarters last week, around the same time it closed its London office, a source told WWD.
 
FASHION FIRMS PROBING ALLEGED DATA BREACH: Digital agency Createthe Group is said to be investigating a possible data security breach involving a number of its luxury, fashion and retail clients like Marc Jacobs, Donna Karan, Oscar de la Renta, DKNY and David Yurman.
 
GOOGLE INKS GLASS DEAL WITH LUXOTTICA: On Monday, Google said it will partner with eyewear firm Luxottica — the Italian-based designer, manufacturer and distributors of eyewear for brands like Ray-Ban, Persol, Oliver Peoples, Oakley and Vogue-Eyewear — as Google readies for the consumer launch of its Glass product later this year.

FACEBOOK ACQUIRED OCULUS: Facebook acquired leader in virtual reality gaming, Oculus VR, for $2 billion this week, and the deal includes $400 in cash and 23.1 million shares of Facebook stock with the potential of earning an addition $300 million earn-out.
 
LANCOME RAMPING UP DIGITAL INITIATIVES: Lancôme is increasing its digital efforts with a pair of initiatives designed to draw in new consumers like the Lancôme Elite Rewards program, based on a social mediamodel, as well as a partnership with global social beauty platform Preen.Me to promote newest skin-care product Visionnaire [1 Minute Blur].
 
PINTEREST TO LAUNCH PAID ADS: Pinterest is expected to launch promoted pins during the second quarter of this year — and they will look much like the current pins, except they will have a notification along the bottom that says “promoted pins.”
 
FASHION 2.0 AWARDS HONOR MARC JACOBS, ASOS: Marc Jacobs and Asos each took home two awards: the former for Best Twitter and Best Instagram and the latter for Best Facebook and biggest honor of the night, Top Innovator, and other winners included Nordstrom for Best Pinterest; Net-a-Porter for Best E-commerce Experience; Chanel for Best Online Video; DKNYdraft by DKNY for Best Online Campaign; Acustom Apparel for Best Fashion Startup and Nike FuelBand for Best Wearable Tech.
 
IRS LAYS OUT RULES FOR BITCOIN: The Internal Revenue Service laid out new rules for the treatment of virtual currencies, such as Bitcoin, which might give shoppers pause, and bitcoin will be treated as property similar to stocks or bonds for federal tax purposes and not currency.

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