How do you breathe new life into a classic?
That is the challenge faced by Lacoste artistic director Felipe Oliveira Baptista, charged with propelling the crocodile-logo polo shirt into...
ready-to-wear-sportswear
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February 9, 2013
Lacoste's 'Classic' Dilemma: Updating a Brand While Retaining Heritage
This balancing act is Felipe Oliveira Baptista’s mission.
ready-to-wear-sportswear/news
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