Women’s Wear Daily
04.23.2014
markets
markets

Skechers Signs 'The Voice' Winner

Danielle Bradbery will appear in the spring ’14 Bobs campaign.

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Danielle Bradbery

Danielle Bradbery

Photo By courtesy of Skechers

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Skechers USA Inc. has signed Danielle Bradbery, the recent winner of season 4 of NBC’s “The Voice” competition, as the company’s new brand ambassador.

The 17-year-old will appear in its global marketing and social media campaigns through 2015, making her first appearance in the spring ’14 TV and print ads for its Bobs brand.

“Danielle is a breakout star, and we are thrilled to have Skechers at the starting gate of her incredible career,” Skechers President Michael Greenberg said in a statement. “With a top 20 hit under her belt, she’s clearly talented and definitely one to watch. We see the same massive potential in Danielle as we did in Carrie Underwood when we signed her several years ago, and we are excited to be a part of Danielle’s career from the start.”

Bradbery, the youngest winner of the competition, said, “This has been an incredible year. I never thought I would have a record deal so quickly and appear in campaigns for Skechers. Bobs shoes have helped so many children in need with their donation program, and I love the fact that it really is a simple way for anyone to give back.”

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