5 Questions for Crocs' Dale Bathum

The chief product officer weighs in the brand's attributes and remaining true to its signature style.

By Barbara Schneider-Levy

markets/news

For most of a decade, Crocs Inc. built its business largely on the look of a single style. Now executives believe the firm has the right mix of product and strategies for new categories and licensing...

5 Questions for Crocs' Dale Bathum

The chief product officer weighs in the brand's attributes and remaining true to its signature style.

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