Women’s Wear Daily
04.17.2014
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Fendi Teams With Dubai Developer DAMAC Properties

Brand will conceive the interior design for a 490-foot-high residential tower in Riyadh, among other projects.

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TOWER RECORDS: Fendi has teamed up with Dubai developer DAMAC Properties to conceive the interior design for a 490-foot-high residential tower in Riyadh, and private apartments in DAMAC Heights at the Dubai Marina.

The two projects, currently under construction and set to open in 2015, are the first of a regional tie-up that will see Fendi provide interior designs and Fendi Casa furniture on various DAMAC projects in Saudi Arabia and Dubai. DAMAC chairman Hussain Sajwani said the goal is to “take the standards of luxury home living in the Middle East to a new level.”

Fendi chairman and chief executive officer Pietro Beccari called the project an example of the Roman firm’s “three-dimensional approach to making beautiful things.”

RELATED STORY: Fendi to Fund Restoration of Roman Fountains >>

Carla Fendi was to join DAMAC executives at a press conference today at the Dubai International Financial Center to unveil the project. DAMAC has completed 37 buildings to date, spanning almost 8,000 residential units, with 65 other buildings in development across the Middle East and North Africa.

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