fashion-scoops
fashion-scoops

Zegna Sport Incorporated Into Z Zegna

The new Z Zegna lines will be designed by a creative team headed by former Z Zegna creative director Paul Surridge and Murray Scallon.

Most Recent Articles In Fashion Scoops
Latest Fashion Scoops Articles

More Articles By

SPORT AND FASHION: The Ermenegildo Zegna Group said Monday that the Zegna Sport leisurewear brand has been incorporated into the Z Zegna collection. The new Z Zegna lines will be designed by a creative team headed by former Z Zegna creative director Paul Surridge and Murray Scallon.


“Zegna is developing a new business tool to target the evolving and specific needs of the men’s wear market,” said Ermenegildo Zegna Group ceo Gildo Zegna. “The new Z Zegna will concentrate its efforts on driving attention to different product categories season after season. From ready-to-wear to accessories, this workshop has been developed by our design team and will put in place the best know-how and expertise to hybridize an established concept. The aim of the new Z Zegna is to gain a solid position in the accessible luxury segment.”


The new course of the Z Zegna label will be unveiled with a show on June 19 in Florence during Pitti Uomo.


The company also said that a new Z Zegna store concept will be launched for the spring 2015 season.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false