Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

Shrimps Label is a Pet Project, Literally

Designer Hannah Weiland names her faux fur creations after her own dogs.

By
fashion-scoops/news
A look from Shrimps

A look from Shrimps

Photo By Courtesy Photo

THE RIGHT FLUFF: Designer Hannah Weiland grew up with a menagerie of pets, and her Shrimps label derives from a childhood nickname. She launched last year and ships to stores including Opening Ceremony. March will see an exclusive with Net-a-Porter. She has also made a quirky fashion film featuring Laura Bailey that debuted online on Friday.


"Perhaps my obsession with fluffy animals is the reason why Shrimps came about — I'm imitating the animals I grew up with," said the designer, presenting her first full collection in London via private appointments.


Her vibrant and tactile jackets, stoles and bags are made from modacrylic, a synthetic fiber, and come in colors ranging from pastel to bright.


Items are all named after dogs. Her initial styles were named after her two Cockapoos, Wilma and Doris: "I came up with the idea because Wilma was almost exactly the same color as my camel coat,” she explained.


The jackets’ linings draw inspiration from her British childhood with the collage artwork of Eduardo Paolozzi, cartoons and doodles. 


The film, “Shrimps World,” stars Bailey and involves a caravan, quad bikes and pugs wearing fur collars.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or