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SHOPBOP LAUNCHES APP: Shopbop launched its first iPhone application this week. Available through all Apple iTunes Stores internationally, the app carries over features from the Web site, including personalization options My Hearts, My Wish List and My Designers, and features push notifications for sales and low inventory. Items can be filtered by price, and the app was designed with 1.5x product zoom, as opposed to 1x zoom on the Web site.