Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

A&F Opening Kids Store on Savile Row

An opening date has not yet been confirmed.

fashion-scoops/news

NEW KID ON THE ROW: Abercrombie & Fitch is looking to boost its presence on London’s Savile Row with plans to open an Abercrombie Kids shop at No. 3, next to Gieves & Hawkes. The brand initially rattled residents’ cages when it opened its flagship on the corner of Savile Row and Burlington Gardens in 2007, but the controversy soon settled down after many tailors reported an increase in the street’s overall energy since Abercrombie’s arrival.

The opening date for the Kids store has not been confirmed, but Savile Row Bespoke, the industry body that represents the tailors and fabric suppliers, has issued a statement about the importance of maintaining British heritage: “Savile Row is one of the most historic places in the world, with a heritage of producing the finest bespoke garments for some of the world’s most famous individuals. We continue to work with the council, landlords and businesses to ensure that the character and function of the Row is maintained.”

Industry sources on the Row say there is the fear that Abercrombie Kids will increase the already heavy foot traffic, pavement queues and litter on the south end of the street. One tailor who spoke on the condition of anonymity wondered what would become of some of the other vacant spaces on Savile Row once Abercrombie Kids moves in. “It’s no longer the question of just one shop. There are other nearby spaces up for grabs. We’re talking about the future of that whole end of the street.”

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