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Miroslava Duma Partners With Fabergé

The Fabergé Cinescope, an interactive, social media-led experience, will be part of the jewelry brand’s installation at Harrods, launching on April 1.

Mira Dumo Scoop Ines de la Fressange Anh Duong

Ines de la Fressange and Anh Duong celebrate the Miro Duma Spring 2014 collection.

Photo By Joe Schildhorn /BFAnyc.com

BUSY DUMA: Russia’s Miroslava Duma, founder of the online fashion and arts platform Büro, is collaborating with Fabergé on a digital mirror that will be part of the jewelry brand’s installation at Harrods, launching on April 1.

Duma has been working on the Fabergé Cinescope, an interactive, social media-led experience that will enable visitors to try Fabergé jewelry via a digital mirror and create a one-of-a-kind animation portrait of themselves that can be shared across social media.

Fabergé said Wednesday the digital concept was inspired by a popular Victorian novelty that created a pre-cinematic form of animation. The animated portrait is based on a trompe-l’oeil optical effect created by two images that appear to be one when quickly rotated.

Katharina Flohr, Fabergé creative and managing director, called Duma “the modern-day Tsarina…a successful, accomplished, digital innovator with an exceptional sense of style.”

As reported, Fabergé will be the first jeweler to take over Harrods with a major in-store event: It will decorate the store’s 20 windows facing Brompton Road with help from the set designer Simon Costin, and open a pop-up on the ground floor, with an egg charm bar and on-site engraving.

The 1901 Apple Blossom Egg, an Easter egg created by Fabergé for a prominent Russian lady called Varvara Kelch, will be shown for the first time in the U.K., and in a non-museum environment, as part of the event.

A collection of the one-of-a-kind high jewelry pieces designed for Fabergé by the artist-jeweler Frédéric Zaavy will be presented for the first time in its entirety in Harrods’ fine jewelry room where Fabergé has a permanent space.

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