Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Matt Marcus Joins Online Fine Jewelry Retailer Gemvara

As chief marketing officer, his first priority is to raise the image of the brand and increase the company’s presence on social media sites.

fashion-scoops/news
Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

MATT MARCUS JOINS GEMVARA: Matt Marcus has joined Gemvara, the online retailer of customizable fine jewelry, as chief marketing officer.

Prior positions include a stint as vice president and chief creative officer at R/GA, where he was responsible for global marketing campaigns for clients such as Grey Goose, Capital One and Abercrombie & Fitch, and as worldwide director of Gucci’s eDivision, where he was responsible for Gucci’s global ebusiness presence in the U.S., Europe and AsiaPacific.

Marcus said his first priority is to raise the image of the brand and increase the company’s presence on social media sites, such as Twitter, Facebook, Tumblr and Pinterest.

The company just began its Valentine’s Day campaign using social media on Twitter, using the hashtag #lovemeincolor.

Separately, Gemvara last month opened its flagship showroom in downtown Boston to test consumer reaction to product in a physical environment.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or