Women’s Wear Daily
04.19.2014
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fashion-scoops

L'Wren to Show During London Fashion Week

The venue and format have yet to be determined.

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L’WREN ON LONDON TIME: L’Wren Scott plans to show her fall collection during London Fashion Week on Sunday, Feb. 17, with the venue and format yet to be determined. Her show has been on the road the past few seasons. After five years of showing in New York in an intimate lunch format typically attended by select editors and friends, such as Rachel Feinstein, Ellen Barkin and Mick Jagger, Scott opted to downsize to showroom appointments in her Ile Saint-Louis showroom in Paris for spring. “I liked the idea of not being tied to one place, one time, one format,” said Scott, who recently launched sunglasses and her first fragrance. “My brand is now expanding in Europe and showing in London this season feels right. We always move to our own rhythm.”

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