Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

Journelle Links With Castle Hill Inn

The upscale lingerie retailer will be launching a unique way to romance consumers: an union the romantic wedding destination in Newport, R.I.

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LINGERIE GETAWAY: Journelle, the upscale lingerie retailer, will be launching a unique way to romance consumers: an union with Castle Hill Inn, a romantic wedding destination in Newport, R.I. 

The initiative will be marketed to consumers and the media as an “elopement” between the lingerie specialty chain and the historic mansion at an event Tuesday at Atelier at Journelle in Manhattan. The event will feature a raffle to win a complimentary one-night “Lingerie and Stay” romantic getaway at the Castle Hill Inn and a shopping spree at Journelle, as well as lingerie fittings and discounts on purchases. Guests at the event will also be treated to Champagne and desserts created by the inn’s executive pastry chef Matthew Petersen, runner-up as the Fan Favorite in the second season of “Just Desserts” on Bravo’s “Top Chefs” TV series.

The partnership, however, would not be consummated without a collection of lingerie for intimate encounters. Journelle put together a specially curated collection inspired by the Castel Hill Inn featuring intimates brands Mimi Holliday, Eberjey, Olivia Von Halle, Ari Dein, Chantelle, and embellished garters by Florrie Mitton.

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