Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Anne Fontaine Opens on Madison Ave.

The Paris and New York openings mark the expansion of the brand, with its complete collections of clothes and accessories.

fashion-scoops/news

IN LIVING COLOR: Anne Fontaine on Dec. 16 unveiled a new 1,600-square-foot flagship at 837 Madison Avenue in Manhattan. The space is filled with gilded settings and pure colors — which come courtesy of the clothes. The boutique, which was designed to resemble a cocoon, feels warm with light wood floors and shelving for shoes and accessories. The design is a continuation of the Paris flagship on Rue François 1er, designed by Gabriel Kowalski, which itself opened recently. Kowalski has designed many of Fontaine’s stores.

The space’s clean lines reflect the designer’s collection, which began with the concept of the simple white shirt and has grown to include handbags, jewelry, ready-to-wear and Les Précieuses, a collection of jackets and dresses made of luxury fibers and made by French and Italian craftsmen. A black-and-white story is evident with a black tote bag and clutch and white belts on white tables. Fontaine’s delicately feminine collars are displayed on a wall panel framed by two entryways. The rooms of the store lead from one to the next to reveal a salon, where customers can relax on couches and enjoy a view of the patio garden.

The Paris and New York openings mark the expansion of the Anne Fontaine brand, with its complete collections of clothes and accessories. The brand operates 26 stores in the U.S., including two existing units in Manhattan, on Greene Street in SoHo and at Rockefeller Center.

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