fashion-scoops
fashion-scoops

Hunter Flagship Coming to Regent Street

The footwear brand said Sunday it has entered into an agreement with property company The Crown Estate for the store.

HUNTER GAMES: Hunter, best known for its Wellington boots, is the latest brand to set its sights on Regent Street in London. The footwear brand said Sunday it has entered into an agreement with property company The Crown Estate for a flagship on the thoroughfare. The new store will be located at 83 Regent Street, and span 5,300 square feet. It will open this fall with Hunter’s new shop concept.

Hunter chief executive officer James Seuss said, “As we continue to expand our business, the opening of the London flagship will be a key milestone in the development of our brand. Choosing to establish our first retail presence on Regent Street stays true to our heritage as a British brand.”

RELATED STORY: Lacoste, Tumi Land on Regent Street >>

He added that the store will allow Hunter to create “an immersive environment,” to engage directly with customers.

Hunter was founded in 1856 and holds two royal warrants. As reported, it has launched two categories: Hunter Original, which showed during London Fashion Week last February, and Hunter Field, a specialist performance category. The latter will launch in late 2014.

Regent Street is fast becoming fashion brand central, with names such as J. Crew, Hackett, Lacoste, Tommy Hilfiger, Furla and Longchamp opening there over the past year. The Crown Estate has invested 1 billion pounds, or $1.69 billion, in the regeneration of Regent Street, with more than 70,000 square feet of new retail space.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false