Women’s Wear Daily
04.21.2014
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fashion-scoops

Garance Doré Fêtes Stationery Launch

The fashion blogger has teamed with Rifle Paper Co. on a line of stationery products and iPhone cases.

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NEVER STATIONARY: The digital world is no longer big enough for Garance Doré. The fashion blogger is turning her hand to the old-school world of stationery. Doré fêted on Thursday at Paris eatery Claus the launch of her collaboration with Rifle Paper Co. on a line including greetings cards, notepads, iPhone cases and calendars featuring her distinctive illustrations and thoughts.

“I’m launching a brand, not just a collaboration,” Doré told WWD. “Before, it was all about the blog. Now I have a team around me, and I have a little more time. I fell in love with Rifle products; they’re amazing.”

The line, priced from $2.75 at wholesale for a greeting card to $18 for an iPhone case, has already been picked up by retailers including Colette, Neiman Marcus and Selfridges. It will hit stores starting next month.

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