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James Franco spoofs his own commercial for the Gucci by Gucci fragrance.

James Franco

James Franco

Photo By Steve Eichner

FUNNYMAN FRANCO: Celebrities with contractual ties to the fashion world tend to take those connections very seriously — always walking the red carpet flawlessly dressed and speaking perfectly on point. Which is why it’s so refreshing to see James Franco have fun with the hand that feeds him. The Gucci spokesman told WWD on Friday that if it weren’t for the brand giving him free clothes, “I wouldn’t know what to wear.” Now a video has popped up on in which Franco spoofs his own commercial for the Gucci by Gucci fragrance. When it comes time to name-check the fragrance, Franco, doing the voice-over in a nondescript recording booth, pronounces it “Gookie by Gookie.” A producer corrects him and points out that as a spokesman he should know how to say the label. “Yeah, whatever,” Franco says. “I always thought it was Guckie.” He gives it a dozen more tries, getting increasingly frustrated, until the label devolves into a mush of slobbering sounds. “F--k you, Gooshi by Guckie,” Franco finally pleads at the end of the video and then bursts into tears. No word on whether the henley or cardigan Franco is wearing in the film is by the Italian house.

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