fashion-scoops
fashion-scoops

Vanity License Plates Given a Fashion Twist

New York Fashion Week sponsor Mercedes-Benz has enlisted designers, models and front-row ubiquitors to create custom tags for an art installation.

FULL PLATE: Ordinarily reserved for the SUVs of suburban moms, vanity license plates are getting a fashion-forward makeover. New York Fashion Week sponsor Mercedes-Benz has enlisted a slew of designers, models and front-row ubiquitors to create custom vanity tags set to be displayed on a nine-and-a-half-foot wall installation outside the Star Lounge at the tents at Lincoln Center during the fall runway shows. Fashion Plates participants include Charlotte Ronson, Karlie Kloss, Rachel Zoe and Billy Farrell. The pun and games will get under way on Feb. 7.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false