Women’s Wear Daily
04.21.2014
fashion-scoops
fashion-scoops

Lanvin Sets Plans for 125th Anniversary

The French fashion house plans to unveil rare archive images and exclusive content on its Web site and Facebook, Pinterest and Instagram pages.

fashion-scoops/news
Lanvin 125th anniversary logo

Lanvin's 125th anniversary logo.

Photo By Courtesy Photo

Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

CONNECTED REALMS: Lanvin is marking its 125th anniversary by using new technologies to showcase its rich past: The French fashion house plans to unveil rare archive images and exclusive content on its Web site and Facebook, Pinterest and Instagram pages.

From early February, lanvin.com will host a new section titled Lanvin History, featuring previously unseen photographs, archive video footage and original gouaches by founder Jeanne Lanvin.

The Facebook page, facebook.com/lanvinofficial, kicked off the festivities on Jan. 1 — Jeanne Lanvin’s birthday — and will post updates every Thursday showing the important dates in the house’s history.

Lanvin’s 225,000 fans on Instagram (@lanvinofficial) can also check in every Thursday for images of objects found in Jeanne Lanvin’s office at the house’s historic headquarters at 22 Rue du Faubourg Saint-Honoré in Paris. The room has been preserved and contains archival material like embroidery books, magazines, travel journals and more.

Pinterest will showcase boards of images or videos illustrating the DNA, codes and themes of the Lanvin brand universe on pinterest.com/lanvinofficial. The first five boards will be dedicated to Jeanne Lanvin, her daughter Marguerite Marie Blanche, Lanvin hats, the logo of the brand and its signature color blue.

To mark the occasion, the house’s original logo representing Jeanne and Marguerite Lanvin has been updated with the number 125.

The strategy is new for Lanvin, which in recent years has focused most of its communications efforts on the brand’s reinvention under artistic director Alber Elbaz. This reflects strong interest in the house’s history among customers in younger markets like China, Russia and Brazil, a spokesman said.

Lanvin, which describes itself as the oldest French fashion house still in activity, is also working on an exhibition to take place in 2015, he added.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or