Women’s Wear Daily
04.16.2014
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fashion-scoops

Hayward's Low Key Luxe... Brides.com's Virtual Dressing Room...

Former Elle fashion director Marin Hopper is very proud of her Hayward handcrafted clutches and handbags, but she is in no rush to sell them through stores.

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LOW KEY LUXE: Former Elle fashion director Marin Hopper is very proud of her Hayward handcrafted clutches and handbags, but she is in no rush to sell them through stores. Instead, Hopper and her husband, Hollywood producer John Goldstone, have been taking orders for the alligator and leather bags at trunk shows like one at the Dallas home of Jenna Alexander. “We wanted to create a buzz by getting girls really excited about the brand like the old school days of seeing who the customer is, what she likes,” Hopper explained. The meticulously stitched bags feature hardware inspired by the designer’s maternal grandfather, Leland Hayward, the famed talent agent and Broadway producer. Hayward’s love of aviation shows up in screws and abstract helicopter blades, and an H-shaped zipper pull is modeled on his watch fob. Hopper also paid homage to her father, Dennis, with a vivid blue bag that mimics the color of his eyes. Prices range from $1,995 for a leather clutch to $9,995 for an alligator tote.

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