Alice + Olivia, Sebastian Professional Team Up

The gift set includes a scarf designed by Stacey Bendet, and the P&G-owned brand’s signature Drench Shampoo and Conditioner.

STACEY BENDET’S HAIR LINE: Alice + Olivia’s expansion isn’t only in retail. The brand is dabbling in hair care with a limited-edition gift set in collaboration with P&G-owned Sebastian Professional. Launching next month, the gift set includes a scarf designed by Stacey Bendet, and Sebastian’s signature Drench Shampoo and Conditioner. The gift set also features styling instructions from hairstylist Thomas Dunkin incorporating the scarf into hairdos. It will be sold for $25 at salons and select beauty retailers. Before the gift set, Sebastian and Alice + Olivia struck a partnership that has involved campaign shoots, in-store events and hairstyling for three seasons of New York Fashion Week.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false