the Insiders


Olsenboye -- the lower priced solution to the Mary-Kate and Ashley Olsen fashion empire that already includes The Row, Elizabeth and James and its denim-centric offshoot TEXTILE Elizabeth and James -- is launching a webisode series today featuring five West Coast fashion bloggers.
Cult footwear brand 80%20 is catching up with the new millenium and making a big online push with its spring collection. In addition to distributing its spring lookbook via a YouTube video, the brand launched e-commerce on its Web site this week.
Hopping on the back of a motorcycle with a custom-made bike helmet would have made perfectly clear Kenneth Cole's objective for its fall collection -- rebellion.
"The City" might have been cancelled, but Joe Zee is starring in a new fashion-centric reality series premiering on the Sundance Channel March 29.
Following the launch of its NMdaily blog last week, the department store continues to bolster its social media profile in the form of a partnership with geo-location application SCVNGR.
Reality TV star Whitney Port is ditching "The City" and heading back to high school -- digitally, at least.
Melissa shoes' men's collection, M:Zero, is setting up shop at Alter's newest "mini chain" location in Brooklyn. Starting Thursday, the brand will open a pop-up shop at the store's latest location on Graham Avenue.
On Tuesday, I sat down with Katie Holmes and Jeanne Yang, the two design partners behind the Holmes & Yang line which sits on Barneys New York's sixth floor alongside other pricey designer lines.
The online shop owned by Gap Inc. known for selling shoes, accessories and clothing for men and women has taken a new direction for spring and summer 2011.
Shoe giant Aldo is no stranger to hitting the runways. The retailer has partnered with designers including Erin Fetherston and Costello Tagliapietra on fashion week shows and presentations for many seasons, but the brand's spring 2011 collaboration with Julian Louie is making company history. The Aldo X Julian Louie collection marks the first time the brand is producing a designer collaboration and carrying it in stores.
New York-based t-shirt label Lilla P. is taking retail matters into its own hands. Next Tuesday, the brand opens the doors to its first free-standing store in the Meatpacking District.

The mega-athlete, who unveiled her redesigned Web site Thursday at, caught up with WWDBlog to dish about her favorite brands and must-have accessory.
In its first collaboration with a major fashion magazine, online fashion community Polyvore is joining forces with Nylon to help launch the Hudson by Georgia May Jagger collection.

Designers Sophie Buhai and Lisa Mayock's Web site,, will have a whole new look -- and URL -- come Tuesday. In addition to dropping the "nyc" at the end of its current web address, a facelift and a relaunched blog, an e-commerce shop will be stocked with pieces from the spring 2011 collection and the secondary Viva Vena line.
J. Crew's laid back little sister is moving to Brooklyn and doing what all the other hipsters do: setting up shop in Williamsburg alongside some well-clothed friends. Starting Thursday, the retailer joins 3.1 Phillip Lim, Isabel Marant and Alexander Wang on the racks at Bird, a favorite boutique of well-heeled Brooklynites.
Rebecca Minkoff's spinoff men's accessory line, Ben Minkoff, is introducing a new blog on Tumblr today.
The designer has partnered with American Express to host a private, cardmember-only shopping event at the brand's flagship store on March 24.
Prabal Gurung has had a banner year. The fashion darling is a mainstay on the industry radar, and in addition to dressing heavyhitters such as Michelle Obama and Demi Moore, Gurung was lauded for the fall 2011 collection he showed last month. The designer's latest achievement, however, has nothing to do with fashion; he's being praised for another quality -- his character.
Lisa and Brittny Gastineau just couldn't stay away from the cameras. The mother-daughter duo/reality interlopers are making their way back to your TV screen this spring, but this time their focus has shifted to the fine art of jewelry making.
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