The global financial meltdown already has resulted in reports of dips in airport traffic, the main engine of the travel retail business, and some shop operators are predicting a flat traffic pattern for 2009, resulting in, at best, moderate sales increases. This has prompted some to suggest retailers and vendors have to do a better job of luring travelers into their stores and closing a sale. According to estimates, only 25 to 30 percent of passengers now patronize duty free shops. So, the task now is to start converting the other 70 percent.
