Marketing and Promotion

Business

Marketing and Promotion

Made in Italy, Italian manufacturing, business, marketing, italy, gucci, patrizio di marco, chamber of fashion, versace, gian giacomo ferraris, francesco pesci, brioni,  umberto angeloni, market,

A Moment of Reinvention in Italy

Made in Italy comprises the product as well as the stories behind it.

Apple Courts Fashion Crowd

Tech giant invites editors and bloggers to product launch.

The Over 50s in Japan and China

Two of Asia’s largest consumer markets face the challenge of rapidly aging populations.

Germany, Jürgen Dax, German Apparel Retailers Association, Philip Beil, Roland Berger Strategy Consultants, boomers, baby boomers, mareketing, consumer behavior

The German 50+ Customer

The country's efforts to address the over-50 customer now tend to be less overt than in the past.

Baby Boomers, Marc Jacobs, Jodie Foster, Elton John , President Obama, Michael Kors, Tommy Hilfiger, Madonna, Hillary Rodham Clinton, Diane von Furstenberg, George Clooney, Donna Karan, Bill Gates, David Letterman, Bruce Springsteen, Jay Leno, Billy Joel, Meryl Streep, Tom Hanks, Oprah Winfrey, Rita Wilson, Bill Clinton, Ellen DeGeneres, Charlotte Rampling, Jessica Lange, Conrad Bromfield, Pat Cleveland, Tom Ford, chicos, Talbots, Christopher & Banks, J. Jill,

Special Report: Boomers, the Neglected Market

The Baby Boomer demographic covers 77 million people in the U.S. and controls a large part of the country’s wealth, so why do so many brands turn away?

Digital Coupons Influencing Purchase Behavior

The survey provided recommendations to retailers on how to best leverage consumer behavior from digital coupons to cross-selling in the physical store.

back-to-school, b-t-s, Accenture, Brand Keys, Deloitte, bts, consumer spending, shopping, outlook, ecommerce, e-commerce, online, sales, retail, omnichannel, marketing,

B-t-s: Brick and Mortar Wins, But Discounts Are Key

Surveys by Accenture, Brand Keys and Deloitte offer a glimpse into how the back-to-school selling season could shape up.

Bjorn Gulden, Puma, Kering, earnings, revenue, sales, profits, q2, second, quarter, marketing, global marketing campaign, Olympics, Olympic games, Rio, Usain Bolt, Mario Balotelli, Lexi Thompson, FIFA World Cup, currencies, Forever Faster

Puma Banking on Marketing Push as Q2 Earnings Slide

The German activewear firm, which reported a 5.8 percent drop in sales in the period, is eager to launch the largest global marketing campaign in its history.

Hudson's Bay Co. Technology Grabs Shoppers

Several Hudson’s Bay and Lord & Taylor stores have deployed a new mobile shopping experience via the Swirl in-store beacon marketing platform.

denim, Hudson Jeans, Georgia May Jagger, Peter Kim, ads, branding, Violette Design,,

Hudson Jeans' New Image: Keeping It Real

The denim label is moving on from the branding formula that has worked in its favor for 12 years.

Mary Beech, Kate Spade New York, Kate Spade, wwd digital forum, London, marketing, brand storytelling, digital, Pinterest, millenials, Kate Spade Saturday

Kate Spade's Mary Beech Talks Brand Storytelling

"We learned very early on that if you can't tell your story digitally, you might as well not tell it," said the company's chief marketing officer.

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