Marketing and Promotion

Business

Marketing and Promotion

Amber Fredman-Tarshis Joins PacSun as CMO

Most recently served in same capacity with Guess Inc.

Thanksgiving, holiday season, Black Friday, Cyber Monday, marketing, promotion, margins, David Jaffe, Ascena Retail Group, Macy’s, Nordstrom, L Brands Inc., Michael Kors, Athleta, Under Armour, The North Face, Timberland, Uniqlo, Canadian Goose, Moncler, Home Depot, Costco, Wal-Mart, Target, Sears Holdings Corp., J.C. Penney, Abercrombie & Fitch, Neiman Marcus, Saks Fifth Avenue

Early and Aggressive Promotional Climate Has Retailers on Edge

With two weeks until Thanksgiving, executives are feeling uncertain about the looming holiday season and frazzled after what’s been an up-and-down 2014.

alibaba, singles day, alipay, pan biao, yihaodian, zhang shuai, chinese consumers, ecommerce, e-commerce, cyber monday

Singles' Day Aims for Global Reach

Chinese e-commerce giant Alibaba, which created the Nov. 11 shopping event, clocked in a record-breaking $9.3 billion in sales for the day on Tuesday.

L2 Study: Facebook Rules Social Media Landscape

Only four social platforms really matter: Facebook, YouTube, Instagram and WeChat, according to New York University think tank Luxury Lab.

Kering Partners with Cannes Festival

French luxury group signs a five-year strategic partnership.

luxcartel, alison brokaw, the white space, finlay & co., incubator, anndra neen, la russe, jenna sloan

Incubators Focus on Accessories Designers

A crop of companies is sprouting to help emerging accessories designers get their footing in the business.

social media, ad campaign, branding, marketing, advertising, twitter, facebook, pinterest, snapchat, even spiegel, forrester, nate elliott, trey laird, marc fishman, mike mcginley, dan benyamin, citizen net

Fashion Brands Push Social Media Ads

When it comes to online advertising, the medium is definitely the message.

Neiman Marcus, Christmas Book, Olivier Creed, marketing, promotion, holiday, fragrance, scent, Jim Gold,

Neiman's Christmas Book Ups the Ante

For those who missed out on the Aston Martin, this year’s automobile is a 100th anniversary limited edition of 100 Maserati Ghibli S Q4 sedans.

nicole miller, andrea marron, crowdstar, covet fashion, wwd digital summit,

Nicole Miller Finds Success With Digital Gaming Approach

Andrea Marron, the company’s vice president of digital, discusses the brand's success working with Covet Fashion, a mobile gaming app under the Crowdstar brand.

johanna murphy, ivanka trump, chief marketing officer, brand strategy, kickstarter, wwd digital summit

Ivanka Trump's Johanna Murphy Talks New Business Model

A year into her job as chief marketing officer, Murphy is thinking hard about how to build up a brand that leans toward the future.

True Religion Amps Up 'Fearless Style' Message

Fourteen months after its acquisition by Towerbrook Capital Partners, the premium jeans company is launching a new marketing campaign.

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