American Eagle Outfitters Inc. on Wednesday set out a new strategy of building inventory in “heritage” categories such as denim to reclaim lost market share as the teen chain reported that...
May 25, 2011
American Eagle Outfitters Plots Denim Revival
The teen retailer's new strategy is to build inventory in “heritage” categories — such as denim, fleece and graphic T-shirts — to reclaim lost market share.
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