Mass
Red Carpet Manicure Goes Hi-Tech
The company aims to pull ahead in the race to bring innovation to the expanding at home gel manicure market with the first portable LED light with a USB port.
— Jan 24, 2013
The Rise of Beauty's Middle Market Retailers
Sandwiched between mass retailers and department stores, the middle market is emerging as a promising alternative for up-and-coming beauty lines.
— Jan 4, 2013
Mass-Market Beauty Retailers Ready for Last-Minute Push
Mass retailers expect big things from shoppers who procrastinate.
— Dec 21, 2012
Critical Mass: Sally Hansen To Offer Robust Lineup in 2013
The brand aims to improve on its core strengths with a full onslaught of products.
— Dec 20, 2012
Product of the Year: Mass
WWD celebrates the year's best in the mass beauty category.
— Dec 14, 2012
Critical Mass: New York Color Aims to Fill the Value Gap
The company is charging into the market with products offering prestige innovation at value prices.
— Nov 19, 2012
Hurricane Sandy: Beauty's New Grinch?
Halloween was hit hard, but now executives wonder if Sandy will steal Christmas.
— Nov 2, 2012
