Women’s Wear Daily
04.16.2014

Marketing and Trends

Beauty

Marketing and Trends

Page 59 of 72

The Money Tree: Financial Analysts Pick Bright Spots

Financial analysts point to the mass market channel, treatment products, the men’s grooming category and emerging markets as some bright spots for L’Oréal.

Jean-Jacques lebel,

World Beater: L'Oreal's International Strategy

Forging ahead in international markets.

Joseph Campinell

Rooting for the Home Team: L'Oreal USA

Building the consumer base is Joseph Campinell’s mission.

On the Bright Side: Shoppers Buy Beauty Online

Despite the economy's impact on purchasing across most retail channels, the Internet has been a bright spot for beauty.

essence, African-American, sam fine, mikki taylor, rosemarie ingleton

Essence Panel Explores Beauty Purchasing

African-American women are vibrant shoppers of prestige beauty brands, but their biggest challenge is finding products that are effective.

Catherine Walsh, Fragrances, celebrity, Designer,

WWD Beauty Forum: Creating Celebrity and Designer Scents

As senior vice president of American Fragrances at Coty Inc., Catherine Walsh is called upon not only to be creative herself, but to guide the creative process.

Jennifer Balbier, MAC Cosmetics,

WWD Beauty Forum: MAC Marries Beauty With Pop Culture

MAC Cosmetics' unique breed of beauty continues to resonate with consumers, driving both trends and sales in an otherwise bleak economy.

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