Marketing and Trends
Jamberry Launching Online Nail Art Studio
Customers can create customized nail wraps with any photo, pattern or design of their choice.
— Mar 1, 2013
L'Oréal Paris Relaunches Web Site
With the goal of targeting the user’s personal online experience, the beauty brand unveiled the updated site earlier this month.
— Feb 25, 2013
Nars' Warhol Campaign Generated Over 151M Earned Impressions
The campaign, which didn’t involve any monetary investment by the beauty brand, was focused solely on creating awareness of the brand.
— Feb 14, 2013
Cosmoprof Joins Forces With Italian Vogue
Fair and publication have joined forces to launch Beauty in Vogue Night Cosmoprof, a special evening of shopping in Bologna on March 9.
— Feb 8, 2013
Nivea Rings in 2013 With a New Look
The 101-year-old skin-care brand is receiving a top-to-toe makeover from sustainability-focused designer Yves Béhar from agency Fuseproject.
— Jan 3, 2013
Survey Reveals China's Growing Desire for Green Products
A majority of Chinese consumers are likely to purchase products made from biobased ingredients that offer environmental benefits.
— Dec 27, 2012
Skin Care, Makeup Outperforming Fragrance
Despite the flood of new fragrance launches, scent sales represented just 29 percent of prestige beauty dollars in November, NPD Group reports.
— Dec 14, 2012
