Marketing and Trends

Beauty

Marketing and Trends

Page 2 of 45
kiehl, l'oreal, men's, grooming, men's market, Marie Gulin, brandstorm, Sumita Banerjee, npd group,

L'Oréal Looks to the Men's Market

Opportunity is growing for the challenged men’s market, and L’Oréal USA has taken notice.

HBA Panelists Talk Digital Strategies

The beauty industry is rich with opportunities to do a better job in the digital space.

L’Oréal, Victoria’s Secret, Estée Lauder, Coty, The Fragrance Foundation Awards

Standout Beauty Looks From The Fragrance Foundation Awards

Standouts on the hair and makeup front, both chic and sophisticated, included deep side parts, bold and smoky eyes and barely there fresh faces.

look of the moment, hair trends, halk color, bright color hair, purple hair

Look of the Moment: Half and Half

Call it a study in contrasts: The hippest hair look right now is the juxtaposition of Crayola-bright colors with natural tones.

Cosmetica Italia Releases 2014 Beauty Report

While the domestic market continues to frustrate many, expansion abroad still is a major boon to business.

Poshly Acquires Coterie.com

Data analytics firm Poshly has acquired social network and e-commerce site Coterie.com.

thea green, nails inc., beauty,

Nails Inc. Expands U.S. Presence

The brand is celebrating its 15th anniversary with new packaging and a number of other brand enhancements.

Coty, Michele Scannavini, Four Ps, Four Cs, marketing, strategy, digital, millenials, content, cocreation, convenience, curated environment

Coty's Michele Scannavini on the Rise of the 'Four Cs'

The executive eloquently eulogized the long-held marketing principle of the four Ps — and outlined a new reality.

Procter & Gamble Co., p&g, Deb Henretta, Secret deodorant, wwd beauty summit, the consumer, cover girl

P&G's New Boss: The Consumer

Deb Henretta, the company’s group president of global beauty, outlined three key areas in which the consumer has changed.

l'oreal, estee lauder, social media, instagram, twitter, facebook, pinterest

Social Studies: L'Oréal, Estée Lauder Go Head to Head

Tribe Dynamics monitored the top-five performing brands from each company for the first three months of 2014.

Prestige Beauty Rises Online

According to research from The NPD Group, the channel is seeing rapid growth.

Clio Image Awards, Sarah Jessica Parker, Advertisements, Alexander McQueen, Charlene Short, Wren, Melissa Coker, Trine Eisinger, Ray-Ban, Claire Langet, Lindsey Brandt, Ralph Lauren, Marc Jacobs, Daisy, Fragrance, Coty, Heather Johnson, Christine Siebold, Adidas, Oxana Klichnikova, Burberry, Helane Blumfield, Macy’s, Social Media, Uniqlo,

Clio Image Awards: The Grand Winners

A preview of tonight's Clio Image Awards, which will bestow its first Honorary Award to Sarah Jessica Parker.

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