Marketing and Trends


Marketing and Trends

Page 2 of 50
Oscars2015, red-carpet beauty treatments

Academy Award Contenders' Red Carpet Beauty Plan

The sky’s the limit when it comes to the cost of getting red carpet ready.

Ardency Inn Goes Digital

The makeup brand is moving away from print advertisements and going digital with a YouTube channel.

Estée Lauder Paves Digital Path in China

In the second quarter, sales across the company's branded e-commerce sites in China surged 200 percent.

Origins Launches Product App

Pending the launch of its Original Skin Renewal Serum, the brand is releasing it's free #QuarterLifeCrisis by Origins app.

NPD Group Predicts Superbowl Winner Based on Fragrance Sales

Phelan is basing the outcome on sales in this year's respective cities.

beauty vloggers, youtube, michelle phan, bethany mota, ingrid nilsen

Cracking the Code of Beauty Vloggers' Authenticity

Beauty vlogging has become so powerful that its basic premise serves up contradictory messages that can strain credibility.

Prestige Skin Care Drivers

Big and small facial skin-care segments are on the rise, according to the NPD Group

dunhill, new fragrance, john ray, harrods, icon, carlos benaim, international flavors & fragrances inc.

Dunhill Set to Launch New Fragrance Family

Icon to make its on-counter debut at Harrods in January.

Grace Beauty Invests in Digital Up-and-Comers

Changes in beauty and fashion retailing have not been lost on Grace Beauty.

peter thomas roth, Noreen Donovan Roth, beauty campaign, advertising, fine jewelry,

Peter Thomas Roth Puts His Wife in the Spotlight

Roth surprised his spouse with a national ad campaign featuring a recent photo of her.

beauty, Karen Grant, NPD, prestige, 2015 outlook

A Transformative Year Ahead for Beauty

Industry analysts also describe the year ahead as a kaleidoscope of changing consumer patterns and swirling market forces.

L’Oréal Paris at the Top in L2 Digital Study

Slowly but surely beauty brands are making digital strides.

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