Marketing and Trends


Marketing and Trends

peach & lily, alicia yoon

Peach and Lily's Alicia Yoon Talks Korean Beauty in Digital Means

In order to sell Korean beauty products, it’s imperative to understand the culture.

david olsen, net-a-porter, wwd digital forum

Net-a-porter's David Olsen on Buying Without Trying

According to Olsen, beauty at Net-a-porter, which launched about two years ago, has been a huge success.

WWD Digital Forum: Beauty

Beauty's leading thinkers came together in New York recently to explore ways of engaging consumers in the ever-competitive digital space.

clarins, Aurélie Brisac, china, consumer markets, wwd digital beauty summit

Aurelie Brisac on Cultivating a Grassroots Strategy in China

One key to success in the country is relationships with its retail partners.

alessio rossi, nicole tiberia, olapic,

Alessio Rossi and Nicole Tiberia on the Power of User-Generated Content

Brands are now understanding the power of user-generated content and how it can be utilized in visual marketing.

Parham Aarabi, ModiFace, WWD Digital Beauty summit

ModiFace's Take on Evolving Virtual Makeovers

According to Parham Aarabi, founder and chief executive officer of ModiFace, virtual makeovers lead to selfies, which boost e-commerce sales.

L2, l'oreal, l'oreal paris, makeup genius app, connected beauty incubator

L'Oréal Evolves Makeup Genius App

The digital platform, which has been downloaded more the 1.4 million times, helped propel L’Oréal Paris to the 50th most innovative company of 2015.

air travel, shannon airport, beauty industry, duty free, Fabrizio Freda, Hugo Boss Dark Blue, Procter & Gamble, Olivier Decazes

Movers and Shoppers: The Travel Beauty Market

The travel retail market is flying high thanks to an influx of new global shoppers eager to lap up the latest in luxury goods.

social media, beauty, tribe dynamics, cahrlotte tilbury, hourglass, youtube, veil mineral primer,

Social Studies: Independent Spirit Awards

When it comes to social media performance, these Indie brands are small but mighty.

thia breen, personal care products council, estee lauder, elizabeth arden, PCPC

Thia Breene to be Elected Chair of Personal Care Products Council

Breen, group president of North America at Estée Lauder Cos. Inc., will be succeeding E. Scott Beattie of Elizabeth Arden.

skin care, marketing, shiseido, la prairie, elizabeth arden makeup

Skin Care for the New Millennial

Beauty brands are eager to tap into the Millennial market, but will these digitally savvy consumers leave department stores in the dust?

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