Marketing and Trends

Beauty

Marketing and Trends

Shu Uemura, Cosmetics, makeup, Paris, Karl Lagerfeld, cat, Choupette, Shupette

Choupette Takes Paris

Images of Karl Lagerfeld’s famous cat came in all shapes and sizes Thursday at the presentation of Shupette, the makeup collaboration done with Shu Uemura.

NAD Recommends Olay Discontinue Certain Claims

Procter & Gamble, the maker of Olay Sensitive Body Wash, has been advised to discontinue certain assertions.

Beauty Notes

tourists, brazilians, spanish, latinos, chinese, mandarin, beauty, retail

The New Beauty Marketplace

How a multicultural marketing approach is energizing U.S. beauty.

social media, tribe dynamics, beauty marketing, stanford university graduate school of business, NPD group, conor begley, sephora, WSL strategic retail, michelle phan, social media

Beauty's Ever-Expanding Social Orbit

As digital becomes a core component of beauty marketing, brands are rethinking the very essence of their approach.

DKNY, MYNY fragrance, Rita Ora, Chrissy Teigen, madison square park, beauty trends, hannah bronfman

Beauty Watch: Trends at the Latest DKNY Fragrance Launch

Attendees — among them Rita Ora, Chrissy Teigen and Hannah Bronfman — favored bold beauty trends, from strong brows to modern braids to statement-making mouths.

Salma Hayek Pinault, Nuance Salma Hayek, CVS, George Coleman, ad campaign

Nuance Salma Hayek Beauty Brand Sets Ad Campaign

Salma Hayek Pinault is growing her namesake beauty brand, Nuance Salma Hayek, with its debut ad campaign in October.

Allure, Linda Wells, Salon & Spa Directory, BeautyBooked,

Allure Launching Salon and Spa Booking Service

The magazine is utilizing its Salon & Spa Directory of editorial reviews and partnering with BeautyBooked, an online beauty booking service.

social media, beauty, mac cosmetics, chanel, maybelline, bobbi brown, essie, clinique, make up for ever, too faced, covergirl

Beauty by the Numbers: Buzz Brigade

Here, the top 20 performing beauty brands in the social media stratosphere.

beauty products, social media, marketing, urban decay, mac, maybelline, dior, benefit, laura mercier, nars, covergirl, nyx, revlon

Beauty by the Numbers: Product All-Stars

Here, Tribe Dynamics ranks the top-10 products on social media for 2013 by the earned media value of their mentions from January through December.

Saks Hosting Third Annual Beauty Editors Day

Twenty-five beauty editors will pair with 25 beauty brands for a day of one-on-one consultations.

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