WWD.com/beauty-industry-news/beauty-features/target-the-value-of-innovation-6825619
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beauty-features

March 8, 2013

Target: The Value of Innovation

By thinking outside of the — literally — José Barra is reinventing the mass-market experience.

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Target is rewriting the rules of big-box beauty retailing. Shoppers aren’t customers, they’re guests. Instead of shelf talkers, well-dressed young women wearing aprons, called concierges...

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