In 2007, I arrived in Milan as the newly appointed general manager of BPI’s Italian subsidiary. Far from a backwater, the Italian fragrance market, despite its small size, is one of the company’s...
February 8, 2013
Patrice Béliard: Going to Extremes
The president of Beauté Prestige International USA tells why a trip to one of the coldest places on earth was the perfect way to fire up his team.
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