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January 28, 2013

PPR Invests in Electric Brand's Revamp

After 13 years in business, Electric has rethought its logo, merchandise mix and distribution with the support of parent PPR.

By Rachel Brown

deyewear/news

LOS ANGELES — Electric is recharging.

After 13 years in business, the San Clemente, Calif.-based sunglass and snow-goggle specialist has rethought its logo, merchandise...

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Latest Articles from Accessories

PPR Invests in Electric Brand's Revamp

After 13 years in business, Electric has rethought its logo, merchandise mix and distribution with the support of parent PPR.

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